The 1916 Company Launches 1916 LIVE, An Interactive, Shoppable Livestream Experience
Exclusive Watch Drops, Expert Insights in Real Time, and a Customer-Focused Shopping Initiative
The 1916 Company is excited to announce the launch of its latest e-commerce initiative, 1916 Live, an immersive, interactive live shopping experience bringing luxury watch enthusiasts closer to exclusive collections and expert insights. Hosted by renowned watch expert Tim Mosso and joined by a rotation of specialists from across the company, this shoppable livestream series is set to debut today, October 9, 2024, at 12pm (noon) EST.
1916 Live will deliver real-time access to curated collections of luxury watches, presented exclusively to the livestream community before being available on the company’s website. Each weekly episode will showcase new arrivals, rare timepieces from The 1916 Company’s vaults, and expert commentary. Shoppers will be able to interact directly with hosts and a dedicated team of client advisors via live chat, making it a personalized, engaging shopping experience unlike any other.
“We see a tremendous opportunity to marry content, community, and commerce with 1916 Live,” said John Shmerler, CEO of The 1916 Company. “Our aim is to offer watch lovers a fun and fast-paced forum where they can discover extraordinary finds and receive personalized assistance, all while engaging with our experts in real-time.”
He added, “The 1916 Live name captures The 1916 Company’s unique balance of tradition and innovation—combining our legacy of expertise with a fresh, modern approach to delivering a dynamic shopping experience.”
The debut episode, titled “The Ultimate Showcase,” will be hosted by Tim Mosso and Mike Manjos, featuring a curated selection of contemporary and out-of-production timepieces. Designed to transcend complication, style, and price point, the collection offers a well-rounded representation of The 1916 Company’s vaults. Following shows will include themes such as “Building a Collection: Great Watches Under $10,000,” “Collector’s Week: Rare Finds,” “Grail-Worthy: Watches Worth the Investment,” and “Under the Radar References.”
1916 Live episodes will air every Wednesday afternoon from October 9 through the holiday season. Each episode will also be available to rewatch on The 1916 Company’s website for a limited time, ensuring continued access to the show’s content and inventory. Shoppers can view the upcoming schedule and set reminders for future episodes via the 1916 Live webpage at the1916company.com/live.
How to Shop 1916 Live
- Visit the 1916 Live page on desktop or mobile to watch and rewatch the shows.
- Use the chat to ask questions or write comments directly to hosts and client advisors.
- Browse featured timepieces by tapping or clicking on product cards for more details.
- Add items to your shopping bag and complete your purchase.
- Repeat weekly, each Wednesday at 2pm, for new shows and exclusive collections.
1916 Live Launch Calendar
- October 9; 12pm (noon) EST | 1916 Live Debut: The Ultimate Showcase | add to calendar
- October 16; 2pm EST | Building a Collection: Great Watches Under $10,000 | add to calendar
- October 23; 2pm EST | Collector’s Week: Rare Finds | add to calendar
- October 30; 2pm EST | Grail-Worthy: Watches Worth the Investment | add to calendar
- November 6; 2pm EST | Under the Radar References | add to calendar
PRESS CONTACT
Caroline Kallman Joffe | caroline@the1916company.com | +1 717 951 2259