Bell & Ross

Bell & Ross was founded in 1992 by Bruno Belamich and Carlos A. Rosillo. Their vision was to create timepieces that were not only stylish but also highly functional and reliable. The brand is known for its "function shapes form" design philosophy, which emphasizes the utility and legibility of its watches. They draw inspiration from aviation and military instruments, resulting in distinctive and robust timepieces. The brand gained recognition for its Instrument collection, particularly the BR 01, with its square case design inspired by aircraft cockpit instruments. Bell & Ross has also produced watches for professional use, including those for military personnel, pilots, and divers. They have pushed boundaries in terms of water resistance, with models like the Hydromax. The brand has also released the "Vintage" collection, which takes inspiration from earlier aviation time pieces. Bell & Ross watches are known for their legibility, functionality, reliability, and precision. They are known for very high quality robust watches. In essence, Bell & Ross has carved a niche for itself by creating tool watches that combine distinctive design with exceptional performance, particularly in the realm of aviation and professional use.