Chopard

Chopard was established in 1860 by Louis-Ulysse Chopard, a skilled Swiss watchmaker. In its early years, the company specialized in crafting precision pocket watches and chronometers. As the 20th century progressed, Chopard broadened its offerings to include fine jewelry, quickly establishing a reputation for its exquisite craftsmanship. The Scheufele family's acquisition of Chopard in 1963 marked a shift towards a stronger emphasis on high jewelry and luxury watches. Chopard is recognized for its seamless integration of fine jewelry expertise into its watch designs, creating timepieces that are both elegant and luxurious. The brand also distinguishes itself through its commitment to ethical sourcing, particularly in its use of responsibly sourced gold and diamonds. Chopard's watch collections span from classic dress watches to sporty chronographs, all crafted with meticulous attention to detail. The L.U.C collection highlights Chopard's high-end watchmaking capabilities, showcasing in-house movements and intricate complications. Chopard continues to uphold its tradition of excellence, creating timepieces that embody Swiss precision and jewelry artistry.