Why Is It Nicknamed the Rolex Smurf?
The Rolex Submariner was launched in the early 1950s and over the years there have been different variations of steel, yellow gold, and white gold as well as the introduction of color in both the dial and bezels. In 2008 a different model was released, the reference 116619LB.
Rolex Launch of the Smurf Reference 116619LB
In 2008, celebrating Rolex’s 100th year anniversary, the brand launched the first Submariner to feature a case and bracelet made from 18k white gold. Rolex exclusively forges their own white gold and it has a slightly darker appearance than other white gold. This white gold is often referred to as ‘gray gold’ and as with other Rolex materials, it is a very strong metal and does not need replating.
This special launch also brought the use of a blue dial and blue Cerachrom bezel. While blue had previously been used on the Submariner, this is the first time seen on a white gold model. This blue is also a brighter color than the two-tone or yellow gold models, reminding collectors of the popular cartoon, The Smurfs. This bright blue nickname ended up sticking and collectors still refer to the 116619LB as the Rolex Submariner ‘Smurf’. Rolex models have often seen nicknames set by collectors, the 50th-anniversary Submariner launched with a green bezel and black dial gaining the nickname of the ‘Kermit’.
Case and Bracelet Features
The use of white gold in this release, paired with the Submariner Super Case made this reference much heavier than other models, especially the classic stainless steel versions, even though the case diameter stayed the same 40mm. This Super Case means that the lugs are thicker and give a bulkier appearance. Just like other Submariner models, the Smurf features the same water-resistance of 300m.
Another new feature on the bracelet was the introduction of the glidelock clasp. While this is common on models now, this clasp allowed for a 5mm adjustment by the wearer instead of needing tools. This white gold bracelet features solid end links, adding to the weight of the model. Rolex spares no detail left unturned, the Smurf bracelet features a dual satin and high-polish finish.
Dial and Bezel Features
While blue had previously been seen on Submariner models, as well as across into other collections, these dials all had a sunburst dial. The Rolex Smurf is different as it features a lacquered blue dial and matching Ceracrhom bezel. Depending on the lighting, the lacquered blue is often said to have a ‘wet’ look reminding people of the diving history of the model. The dial is also the Rolex Maxi-Dial design, featuring larger markers and wider hands.
While Cerachrom, the proprietary ceramic used in Rolex bezels, was introduced in 2005, the Smurf was the first Submariner to feature this new bezel style. The aluminum wasn’t replaced in other models until the year after the Smurf release. The numerals on the unidirectional bezel are also platinum coated.
Discontinuing the Rolex Smurf
In 2020, the watch world was shaken when Rolex discontinued the 40mm Submariner case, which included the discontinuation of the Rolex Smurf 116619 as we knew it. The popular Hulk model, with a matching green dial and bezel, was also discontinued at the same time with the collection refresh. In its place, Rolex launched the reference 126619, a 41mm Submariner case. This new release also brought about a new white gold model, the Submariner Date 126619LB. While this new model features a bright blue Cerachrom bezel, it features a black dial. The movement was also updated from the Calibre 3135 to the 3235 movement.
While many call this new model the 126619 Rolex ‘Smurf’, it doesn’t quite have the same feel as the classic Rolex ‘Smurf’ with a matching blue dial and blue bezel. Collectors have also started calling this the ‘Cookie Monster’, referencing the bright blue fur and large black mouth found on the beloved Sesame Street character. This new model is also reminiscent of the vintage Rolex GMT-Master nicknamed the ‘Blueberry’ with a black dial and blue bezel.
Now that the Smurf is discontinued, it has become an even more coveted model by collectors. While the Submariner is often thought of as an entry-level sports model from Rolex thanks to the stainless steel case, the Smurf had a more luxurious entry point thanks to the white gold metal. Even though the watch was produced for 12 years, they are still quite rare on the secondary market and are seeing an increase in value over their original recommended retail price of around $38,000; the new 41mm model retails for slightly more. Let us know your thoughts on this bright blue Rolex Smurf and its 2020 replacement and nicknames.
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